Platform

One platform. The building blocks you need.

Blowball is modular. Each area can be used on its own, and together they work on one data model in which products, customers, orders and media reference each other.

Where Blowball sits

Source systems
ERPInventory managementSuppliersShop systems
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Blowball
PIMCommerce & OrdersCRMDAMMarketing
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Processes & automation
ImportEnrichmentApprovalRoutingExport
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Channels & target systems
ShopMarketplacesData feedsFulfilmentMarketing

PIM & product data

Master data arrives from ERP or merchandise management. Descriptions, dynamic attributes, sales prices and images are maintained in Blowball and published to shops, marketplaces and data feeds.

Commerce & orders

Orders from connected shop systems and manual entry run in one order book, with invoicing and hand-off to warehouses, suppliers or fulfilment systems.

CRM & customers

Contacts, orders, subscriptions, invoices and marketing settings belong to one customer record, which also feeds dynamic segments.

DAM & media

Assets are stored centrally, tagged and made available in several resolutions, then referenced in products and campaigns.

Marketing

Dynamic segments built from configurable filters, an integrated email designer and campaign reporting.

Integrations & API

Blowball was built API-first: every function is reachable through the REST API.